2020 was a year like no other. The pandemic impacted most areas of our lives, whilst accelerating certain trends that we were already observing pre COVID-19; such as the rise of e-ecommerce and changing consumer attitudes towards self-care.
Register now to be taken straight through to "ePharmacy – Impact of Covid-19 & New Consumer Expectations", a 20-minute recording covering:
At IQVIA Consumer Health we monitor closely pharmacy sales, comparing traditional brick and mortar pharmacy (offline) to ePharmacy (online). With double digit ePharmacy growth in 2020 across Germany, France, Poland, and Czech Republic, has this continued into 2021? Hear from Jyoti Shah as she provides insights into the impact of COVID-19 on ePharmacy.
This is followed by Eddy Gilissen discussing supply change dynamics and considerations for the future. The lines between online and offline are blurring, as models evolve and partnerships form. Taking this new ecosystem into account is critical; the future connected consumer demands change.
IQVIA Consumer Health expects the Hungarian e-Pharmacy market share to reach 5-6% by the end of 2023 - e-Commerce is undoubtedly a channel that cannot be ignored in the mid- to long-term.
Without innovation, the Consumer Health market would likely be in decline.
lQVIA Consumer Health QuickView on growth of the e-Pharmacy channel
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