Forging a path for MedTech Innovation.
~50% of the private hospitals industry (~24000 hospitals) in India are mini hospitals/nursing homes with <50 beds in their facility. While most of these mini hospitals employ low-cost medical devices/consumables, some targeted segments in this band of aspiring mini hospitals/nursing homes can hold immense untapped business potential for leading Medical Device marketers. Read our case study to learn about how IQVIA MedTech team built & developed an innovative, predictive & tactical excel-based typing tool which processes & indicates the business potential category of each identified mini hospital/nursing home to the user.
Forging a path for MedTech Innovation.
See how we partner with organizations across the healthcare ecosystem, from emerging biotechnology and large pharmaceutical, to medical technology, consumer health, and more, to drive human health forward.