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Life Sciences Solutions

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Life Sciences Solutions
Healthcare Solutions

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Healthcare Solutions
Medical Device and Diagnostic Solutions

Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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Medical Device and Diagnostic Solutions
U.S. Government Solutions

For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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U.S. Government Solutions
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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!

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U.S. INSIGHTS LIBRARY

"Browse our library of insights and thought leadership.

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ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

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UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Multichannel Marketing

Multichannel Marketing

You need to improve customer engagement to maximize the performance of your brand. Let our Multichannel Marketing Practice be your partner for measurement and insight.
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Locations United States Our U.S. Solutions Life Sciences Commercial Solutions Brand and Marketing Healthcare Providers Multichannel Marketing

Harness and aggregate customer insights across multiple channels.

You need to improve customer engagement to maximize the performance of your brand. Let our Multichannel Marketing Practice be your partner for measurement and insight by identifying data driven customer insights to power your multichannel engagement strategy.

  • Acquire powerful insights about each channels’ contribution to sales
  • Gain valuable insight into where to invest your next dollar
  • Learn what is driving customer engagement within the campaign and at what cost
  • Optimize campaign targeting based on customer engagement and Rx impact

IQVIA has a proven framework to help companies in any stage of the multichannel and analytic maturity model progress along the continuum.

With IQVIA Multichannel Marketing practice by your side, you can:

  • Generate actionable insights to inform, evaluate, and optimize customer and campaign plans, focusing on “why” and “what’s next”
  • Develop customer-focused and integrated multi-channel plans and campaigns to drive business impact
  • Perform statistical analysis to understand and predict engagement, impact, investment, and marketing mix

Review our case studies to learn how to improve your results.

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