In a noisy consumer health market, ensuring your OTC, personal care or supplement brand cuts through is crucial. IQVIA Consumer Health works with you to co-create and execute launch strategies that place your brands top of consumers’ and HCPs’ minds.
IQVIA's Launch Excellence capabilities employ deep knowledge of the market and machine learning to facilitate quick, precise decision-making so you stay ahead of the market.
launches analyzed since 2015
OTC launches supported by IQVIA Consumer Health
years of experience in the consumer health market
IQVIA Consumer Health’s Social Media Intelligence helps capture, analyse and deliver actionable consumer insights that can be turned into consumer-centric launch strategies. Our Social Media Intelligence offerings are designed to inform key decisions in the launch and brand planning process.
Informs strategic brand imperatives for your launch based on key intervention points in consumer journey.
IQVIA Consumer Health’s Social Media Intelligence services can organically uncover the consumer journey by qualitatively analyzing social conversations to better understand their treatment and purchasing pathway, experiences, preferences, unmet needs and challenges.
Informs the digital strategy and benchmarks for digital consumer engagement of your launch.
Map the digital and social presence of competitors with IQVIA Consumer Health’s Social Media Intelligence services, enabling you to better understand competitor promotional activities, target audiences and messaging; as well as benchmark digital engagement and performance metrics.
Identifies influencers and most appropriate engagement approaches to boost your launch’s - both consumer and healthcare professional (HCP) influencers - profile.
IQVIA Consumer Health’s Social Media Intelligence solutions and expertise helps identify and profile digital key opinion leaders (KOLs) and influencers, tracks their activities to understand their behavior, interests, perspectives, channel preferences and sentiment to find the right targets that can bolster your launch’s profile and reach.
IQVIA Consumer Health can deliver a full scope of services for any type of sales resource, whether in-field, remote or a hybrid of both to give your launch greater flexibility and agility.
We custom-build teams to meet your unique product launch objectives, undertaking sourcing, vetting and training to find the right people to ensure your launch achieves its goals, fast.
Proprietary IQVIA Consumer Health insights help ensure your launch strategy is matching market dynamics so you have the right people, in the right place at the right time to drive launch success.
IQVIA Consumer Health’s Commercial Engagement Solutions (CES) has the expertise to help set up field / remote / hybrid teams to drive market access and vacancy management to support you in setting up your own teams to support a launch, whether in the OTC, personal care, nutrition or patient care segments.
Engaging HCPs in a post pandemic, consumer health landscape calls for a more sophisticated, multi-channel approach to ensure your brand stays top of mind with these key influencers.
Today’s consumer health shoppers are being increasingly guided to purchase by digital tools, influencers, and personalized experiences. Here’s how you can adapt to truly understand the complex journeys today’s consumers take.
More stakeholders, more channels and higher expectations require consumer health companies to take a smarter approach to customer engagement. Ensuring your CRM enables you to do that is the first crucial step
Without innovation, the Consumer Health market would likely be in decline.
A deep understanding of consumer and shopper behaviours, data analytics, landscape assessment including regulatory changes, and designing the appropriate organization structure can deliver a winning strategy in e-Pharmacy. IQVIA Consumer Health's whitepaper is your primer to this increasingly important channel, download today.
How COVID-19 restrictions could impact on this year’s cough, cold and flu season is a key question for consumer health companies. We take a look at how the northern hemisphere’s season has started and what we can learn from southern hemisphere’s 2020 cough, cold and flu season.
Illuminate a path to consumer health success
Compelling claims to capture the minds of consumers
Navigate regulatory pathways with confidence
Adapt fast, maintain momentum and stay relevant
