Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
The complexity of data and systems has become an enduring feature of the pharmaceutical commercialization experience. As in other industries, proactively engaging that data can help solve the challenges of taking products to market successfully. With market and regulatory pressures increasing, technology has matured to a level that can truly capitalize on the long-unfulfilled promise of reducing costs and simplifying processes through automation.
IQVIA has a unique vantage point from working with a wide swath of the life science industry, which has deepened its experience of the trends occurring within organizations. From this position, the company has witnessed firsthand the evolution of the technology landscape as it has become more crowded and complicated with more channels, demands, and competition.
This whitepaper provides a high-level roadmap toward intelligently creating a robust, compliant commercial ecosystem that improves organizational operations, reduces risks, and personalizes the customer experience.
What you will learn:
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Empower HCPs with on-demand access to digital services and compliant, personalized resources.
Optimize resources and engagement plans across all customer interactions.
Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction.
Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.