The COVID-19 pandemic has undeniably disrupted healthcare pathways and transformed customer engagement across the Pharma and Consumer Health industry. With evolving healthcare professional (HCP) needs and preferences, there is an accelerated shift towards new and personalized engagement experiences.

Solely relying on traditional engagement models is no longer sufficient and it is crucial to understand the growing changes among HCPs and drive innovative hybrid models to adapt to our new realities today.

In this live webinar, we bring you the latest insights and expert perspectives on the evolving HCP behaviours and new ways of engagement, specifically in the Singapore and Malaysia market. Join our panel of IQVIA experts as they present on the following topics:

• COVID-19 impact on HCP behaviours across Singapore and Malaysia
• Key considerations and changes for future HCP engagement
• Key success factors in delivering new hybrid HCP engagement models

We look forward to hosting you at our webinar on 6th April 2022 as we explore A Brave New World: Embracing Hybrid Healthcare Professional (HCP) Engagement. Click here to register.