Rely on market-leading strategists to help you achieve maximum access and profitability
IQVIA’s comprehensive real-world database includes lifecycle transactions that offer the critical level of detail required to untangle the complex interaction of payer utilization management, patient response to cost sharing, and prescriber ability to overcome rejections. This view of prescription reversal and rejection rates tied seamlessly to the broader data assets of our real-world database, creates a holistic view of brand performance and key market trends, and empowers us to execute upon a broad range of analytic studies designed to help you achieve the level of access you seek.
Rely on market-leading strategists to help you achieve maximum access and profitability