Commercialization and Lifecycle Management

Adapt fast, maintain momentum and win in consumer health.

Consumer’s healthcare aspirations are shifting. By combining technologies and deep market expertise, IQVIA Consumer Health’s commercialization and lifecycle management experience keeps your business agile and your brands relevant.

Driving sustained success across your consumer health portfolio

IQVIA Consumer Health offers efficient, flexible and cost-effective consumer health-specific solutions to address the challenges of adapting fast and maintaining relevance in the fast-moving consumer health environment, including

  • How to better engage with pharmacists and other healthcare professionals? 
  • How can consumer-health specific technology solutions enable my commercial teams to drive value and meet their potential?
  • How to centralize and standardise data to ensure the right decisions are made fast?
  • How to streamline strategic decision making processes to help speed  innovation and revitalize brands?
  • How to optimize the value of product portfolios by better meeting the needs of consumers?
  • How to use outsourcing solutions to adapt to market conditions and maximise profitability? 

Technologies to deliver consumer health success

IQVIA Consumer Health’s suite of technologies are designed to help your business make the most of its potential. Our solutions give you an in-depth understanding of changing consumer behavior to build better consumer health brands, ensure your teams have the right data at the right time to perform at the highest level, and more efficient management of your data to help you make precise decisions, fast.

Orchestrated Customer Engagement

Today there are multiple stakeholders involved in a consumer journey, a broader set of communication channels, and higher expectations from customers and consumers for personalized interactions. These demands require a more coordinated approach to engagement. They require orchestration.

Transform your commercial operations

IQVIA Consumer Health’s orchestrated model helps consumer healthcare companies transform commercial operations from disconnected silos to collaborative, orchestrated departments and achieve higher business performance and better customer experience through smart and interoperable technologies specifically developed for the Consumer Health industry.

ZAMBON SALES TEAMS TRANSFORMS ITS BUSINESS MODEL USING IQVIA’S OCE TO MAKE PATIENTS’ AND CONSUMERS’ LIVES BETTER
Sales Reps are using OCE in pharmacies to optimize their time and improve the quality of their work

Commercial Engagement Solutions

Maximize portfolio value with out-sourcing solutions

IQVIA Consumer Health’s Commercial Engagement Solutions (CES) are the preferred service provider to leading healthcare companies. Our CES team utilizes Connected Intelligence to link up with other IQVIA Consumer Health teams to offer full lifecycle commercialisation solutions across the OTC, personal care, nutrition and patient care segments that drive value and ensure your business makes the most of its potential.

Navigate the market with data-driven insights

IQVIA Consumer Health’s commercialization and lifecycle management capabilities are backed by data-driven consumer health market insights providing  a strategic view of the global OTC, nutrition, personal care and patient care markets so you can adapt fast and execute with precision. Our offering also includes e-Pharmacy panels in selected markets.

Related solutions

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