
Engagement with healthcare providers (HCPs) is more complex than ever before and requires orchestration of more touchpoints with more stakeholders over more channels. The audience has even higher expectations. Therefore, a smarter approach for customer engagement is required.
To meet the HCPs on their terms with seamless, personalized engagements that fulfill changing needs and improve results across the touchpoints support of hyper-personalized customer experiences is key. The measured KPIs showcase the significant impact.
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To enhance your HCP engagement specific video contents are produced and will be implemented in the defined HCP touchpoints. Leveraging AI and personalized videos bring great value and give digital engagements a real personal touch in the recipient’s native language.
Example: The hyper-personalized videos let you address each HCP with their individual name and start your message “Hi Doctor Smith” in local language.