Optimizing Adoption and Building Trust in Outcomes

Today's life science companies consistently identify omnichannel orchestration, digital promotion, and better data as critical differentiators, prompting them to invest in deploying contextual and actionable insights.

• Accelerate new opportunities for life science companies
• Quickly identify what channel mix works and why
• Become the "gold standard" when executed and managed well

In this webinar, we discuss key performance indicators (KPIs), measurement approaches, and benchmarks for successful AI/ML-driven Next Best programs that build trust and stakeholder buy-in leading to better adoption and results.

Speakers

Aleksandar Jevtic
Co-founder and CEO, TrustVector

Antonio Pregueiro
Vice President Life Sciences, Customer Engagement CoE, IQVIA

Sonja Petrović
Co-founder and Chief Scientific Officer (CSO), TrustVector

Aleksandra Ilic
VP, Solutions & Offerings, Customer Engagement COE, IQVIA