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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Americas
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Asia & Oceania
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Americas
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Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreLife Sciences Solutions
Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreHealthcare Solutions
Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
Learn MoreMedical Device and Diagnostic Solutions
U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
Learn MoreU.S. Government Solutions
U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREU.S. BLOGS
Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
LEARN MOREThe Key to Activating HCPs
The confluence of COVID-19, digital platforms, and healthcare provider (HCP) access restrictions has created a new dynamic in brand promotion. HCP digital prowess has evolved with the universal embrace of telehealth and the advent of remote engagements with sales and medical teams.
During this webinar, we will discuss best-in-class approaches to HCP engagement and the need for agile promotion capabilities required of sales and marketing teams.
Learning Objectives:- Understand how to utilize local market precision to activate HCPs
- Discuss how to personalize messaging and timing of each unique engagement with the use of dynamic market insights
- Explore how flexible, customized go-to-market deployments can optimize return on investment
Speakers
Tina Jovic
Sr. Director, Salesforce Services, IQVIA
Todd Francis
Senior Director and General Manager Sales Practice, IQVIA
Related solutions
Contract Sales and Medical Solutions
Deploy sales representatives, clinical nurse educators, field reimbursement specialists virtually or in the field to communicate the benefits of your therapy.