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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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Case Study
Strategically Preparing for New Product Launch by Assessing the Full Obesity Market Landscape
How an emerging biopharma company went from implementation to analytic results in three weeks with IQVIA's Brand Analytics Platform
Jul 24, 2023
An emerging biopharmaceutical (EBP) company was launching a new product in the obesity market and needed a way to analyze and understand the entire market landscape in order to make informed strategic decisions. The customer was given three weeks to prepare for a board meeting where they would discuss the strategy centered around their new launch and needed immediate access to reliable, high-quality data analytics that supported their position for presentation to key stakeholders.
To solve the challenge, the customer was given access to the Brand Analytics Platform. Since the tool is a true out of the box, configurable, end-to-end solution from data inquiry to insights, IQVIA was able to deliver and implement the technology and provide the expected results within the three-week time constraint while avoiding the potential high IT cost and time delays of a traditional implementation.
Read the case study for more information.
Related solutions
IQVIA Analytics Engine
The IQVIA Analytics Engine, provides seamless, and immediate access to its unparalleled data by leveraging a deeper understanding of customer needs to deliver important business insights.