MIDAS®

Harmonize your market views worldwide.

Meaningful insights come from relevant data. IQVIA provides the data, analytics and expertise you need to look across different brands, different countries, and different healthcare systems.

IQVIA's Experience

60+ years

of global and local experience

IQVIA's Unparalleled Data Assets

1.6M products

covered including highly granular information with 12 years of back data

IQVIA's Unparalleled Data Assets

154 channels

of drug distribution tracked worldwide

Dig deeper, identify new opportunity

Beyond product-level information, MIDAS can reveal trends at the level you need to proactively segment your market and prioritize new opportunities. Additional views include

Therapy areas
Manufacturers
Currencies
Formulation and ingredients
Innovative Brands and Generics

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MIDAS