Execute precision sales force strategies at enterprise scale.
IQVIA is using the latest in advanced analytics to help align your resources to your market and ensure everyone is proactive and prepared.
Tighten the link between strategy and results
IQVIA uses artificial intelligence (AI) and machine learning (ML) to deliver critical insights on target healthcare providers. So you develop an actionable strategy that achieves an unprecedented level of agility and focus.
- Accurately size, structure and deploy your sales focus to focus on the doctors most likely to prescribe your product.
- Run staffing, budget and competitive scenarios against complex business goals.
- Maximize your data with ours to create a more holistic picture of your environment.
Case study: Quantifying competitive effect in the U.S.
The question: Did program engagement change prescribing behavior?
For a new treatment with many competitors, the maker came to IQVIA to understand how provider engagement with a promotional program translated to a change in prescribing behavior.
The answer: Showing a gain in share vs. a key competitor.
IQVIA measured prescriptions written by program participant vs. comparable non-program participants. This documented the gain produced by the program -- and pinpointed a specific competitor whose prescriptions declined among promotional participants.
Large Joint Orthopedics
See how IQVIA's data can support sales force optimization in this specialized area
