COMMERICAL & BRAND​

Knowledge Hub​

In healthcare, new insights, tools, and technical advancements can have a major impact on brand and commercial success.

We created our knowledge hub to show some of the important new ways IQVIA is helping our clients today. The knowledge hub has real client case studies, webinar demonstration replays, podcast episodes and blog articles, all full of useful information to show you what IQVIA’s AI and Machine Learning solutions can help you achieve. 

COMMERCIAL & BRAND CASE STUDIES

Case Studies Show how AI and Machine Learning Dramatically Improve Results

Several case studies show how to drive clinical effectiveness and commercial success in ways that were never possible before with IQVIA's leading Real World Data (RWD) assets, artificial intelligence (AI) and machine learning (ML) algorithms. See how AI-powered modelling helped achieved results like predicting 81% of patients likely to discontinue a treatment early and raising successful treatment transition by 500%. 
Webinar: Supercharge brand growth (US)
See how to Leverage the power of artificial intelligence (AI) and machine learning (ML) based models to more accurately identify potential patients – even including undiagnosed patients, or patients eligible for next line of therapy. 
Webinar: Accelerate brand adoption (EU)
Proactively identify your true opportunities across diseases areas and markets. This on-demand webinar shows how to leverage the power of connected intelligence to accelerate product and brand adoption.
ANIMATED INFOGRAPHIC
The Many Ways AI Drives Commercial Success
See how IQVIA’s platform of interconnected apps is being used to drive unprecedented results, elevate customer engagement, help find more of the right patients and the HCPs treating them, and even help sales teams deliver the right messaging, at the most effective time. Click to see how. 

WHITE PAPER

Effectively Using AI to Predict Disease Progression

See how AI improves therapy transition targeting with precise HCP and patient engagement – and how it helps engage customers with insights into a patient’s status, disease progression, and treatment journey. 

WHITE PAPER

How AI can help drive commercial success in EU

This white paper shows how pharma can harness AI & machine learning to leverage vast customer data sets while still adhering to Europe’s data privacy laws. 

Advances in AI & machine learning, when combined with healthcare data from pharmacies, insurers, healthcare professionals (HCP), labs, marketing campaigns, and social media, are providing companies with an important competitive edge. See how they can help you. 

FACT SHEET

Drive Brand Growth with Field Alerts

Supercharge your brand growth with precise and timely field alerts. Use the combined power of IQVIA’s unparalleled data assets, and our AI capabilities, to increase the precision and timeliness of your HCP alerts to improve salesforce efficiency, effectiveness, and drive brand growth.

Have questions? Want to know more?

Want dramatic results like these? Contact us to us to see how IQVIA’s industry-leading solutions can accelerate your success.

Solutions for EBP & Med Tech

Solutions for Payers, Providers & Government

Contact Us