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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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"Global Trends in R&D 2023

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Case Study
AI-Powered Precise HCP Segmentation Improves Results
Apr 26, 2023
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  • AI-Powered Precise HCP Segmentation Improves Results
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See how we improved the rate of treatment transition – and sales force effectiveness with AI-Powered HCP Profiling and Patient Journey Mapping

Drive commercial success and sales force efficiency in ways that were never possible before with IQVIA's leading Real World Data (RWD) assets, artificial intelligence (AI) and machine learning (ML) algorithms.

This client case study shows how IQVIA leveraged our ML and AI capabilities to help our healthcare clients find the right patients, the right HCPs (healthcare providers), and develop patient journey insights with precision and speed.

Case Study Results:

In this client case example, we helped achieved results like these:

  • AI-powered HCP profiling and patient journey mapping identified high priority HCPs, increasing the rate of treatment transition
  • Optimization of client commercialization efforts and improved sales force management
  • Precise identification of switch-related factors, allowing for improved identification of new patient opportunities
See How IQVIA AI Drives Unmatched Success

In some cases, it is a matter of degree – advanced healthcare analytics platforms can process patient data in volumes and with a precision beyond any other method speeding time to insight. In others, what AI/ML methods can do together is categorically different, such as spotting patients who are at risk for certain conditions before those conditions are clinically evident.

Helping You Accelerate Your Results

Want to see how IQVIA AI-powered modeling can dramatically accelerate your results? Talk to an AI expert, see other AI case studies demonstrating improvements in patient and HCP segmentation.

Have questions? Want a demonstration ?

We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.
Speak to an expert

Related solutions

HCP Targeting and Segmentation

Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, and see ways to cut through the noise.

Commercialization

Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.

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