The life sciences industry has constantly needed to make bold decisions to adapt and stay competitive. The pandemic accelerated the shift towards omnichannel customer engagement as digital and hybrid interactions have grown in popularity across major markets.
In order to implement omnichannel successfully, there must be decisive change management measures in place and adoption of a next best mindset. The aim is to bring together an openness to change, technology and people competencies, embedding new ways of working into company culture. When carried out effectively, positive change will transcend across individuals, teams and the organisation as a whole.
This white paper explores how life sciences companies are responding to the changing promotional environment and the importance of putting people at the core. In addition, it sets out a model to address the complexity by making the case for, assessing, implementing and evaluating change as part of adopting omnichannel engagement.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Maximize the value of your brand with personalized, precise, and efficient communications.
Ensure your stakeholders are getting the information they need, when and where they need it, to see where your product can improve outcomes.
Discover proven strategies and insights refined over more than 5,000 launches around the world.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.