Market Insights

From U.S. Progress Point: Market trends and dynamics impacting your U.S. business today and strategic plans for tomorrow

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Mounjaro: A New Era of Preventive Care and Consumer Health

With less than a year on the market, Mounjaro is already performing like few other medications we have seen in the past decade. Unpacking this remarkable launch makes it clear that Mounjaro isn’t just an outlier; it is a torchbearer for an entirely new category of medicine and demonstrates the shifting (or blurring) line between consumer and medical avenues of care.

A REMARKABLE LAUNCH

Transitional Assistance Programs in the GLP-1 Market

Transitional assistance is now part of the standard launch brand toolkit, but little research has been conducted on the impact that these programs have on long-term brand success. Using a selection of GLP-1s as an entry point, this blog measures the role and impact of manufacturer-sponsored patient support at launch and beyond.

THREE LAUNCH STORIES

Market Access Insights

Navigating the market access and financial landscape

The path to the market access summit can be steep, winding, and, at times, unclear. From navigating the complexities of payer requirements to disruption from the Inflation Reduction Act of 2022, you require the best equipment, knowledge, and insights to climb with confidence and reach the apex of your products’ potential.

FROM THE U.S. PROGRESS POINT EDITORIAL BOARD

Their Finest Hour: Medical Affairs in a Disrupted World

Our perspective on the new Medical Affairs collaboration model, the importance of redefining value and the demand for alignment between pharma, HCPs, and healthcare systems to improve performance and achieve optimal health outcomes.

MISSION-CRITICAL MEDICAL AFFAIRS

On the horizon

Top Trends to Watch in 2023

2023 is poised to be an important inflection point for much of healthcare in the United States: New strategies and technologies for educating and engaging healthcare providers, rising expectations, but stagnating engagement from patients, and a shifting legislative and regulatory landscape.

What do we see on the horizon that you need to know? Tap into our 2023 trends below.

Tap into 2023 trends

See the whole board

The Inflation Reduction Act of 2022 is poised to be a watershed event for the U.S. healthcare system, setting up a complex chess game for pharmaceutical manufacturers.

In this brief, a team of IQVIA industry experts – from policy and market access to brand strategy and financial planning – establish the contours of the conversation and elucidate both short-term impact and long-term implication.

CONSIDER YOUR OPENING GAMBIT

A real-time conversation on launch

IQVIA Monthly Launch Tracker

What products are leading the launch pack? Is the therapy area mix changing? What key markets are bucking trends and creating a new normal? Tap into the IQVIA Monthly Launch Tracker for this and more. Data updated through September 2023.

LEADERS OF LAUNCH

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IQVIA U.S. Launch Landscape

In this and future issues, we will rigorously investigate the past and present in an effort to understand the future.

What is the definition of launch success?
Is there an optimal way to engage and educate providers on new products?
What is the impact of patient behavior, access, and affordability?
How much can a launch-naïve company rely on historical norms versus brave new pathways?

GET ANSWERS

Up. Down. Or sideways.

The healthcare world is moving in diverse directions. Discover the latest trends, what’s pushing and pulling the market, and what you can do to break from the pack.

Ten Med Tech Trends to Watch in 2023

2023 presents new uncertainties as optimism generated by a gradual recovery from the upheaval of COVID-19 is being met with new challenges such as staffing shortages, energy market disruptions, and rising interest rates.

TRENDS WORTH WATCHING

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U.S. Pharmaceutical Market Trends Report

A monthly report tracking healthcare treatment and utilization trends, including prescription volumes, medical claims activity, and deep dives into oncology and HCP engagement.

SEE WHAT’S MOVING

The Use of Medicines in the U.S. 2023

Usage and spending trends and outlook to 2027

Areas of focus in this year’s report range from looking at health system utilization and its recovery from the pandemic, to how medicine usage patterns have shifted, the complex nature of drug pricing, and the impact of out-of-pocket costs on patients.

DYNAMICS AND IMPACTS

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