Commercial pharma leaders are looking to maximize brand performance and reduce time to insight to know where to put their next dollar, measure the impact of digital and sales activities, and drive the best experience for customers.

Key takeaways:

• Understand how to evaluate the Next Best dollar decisions
• Link investment decisions to Next Best experience
• Learn the importance of holistically connecting sales and marketing in real time, for every decision

Speakers:

Chris Colapietro
VP, Field Force Operations, IQVIA

Christie Conn
Vice President, Brand & Commercial Strategy, IQVIA