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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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Article
For Commercial Success You Need a Future-Ready Field Force
Sep 20, 2023
- Locations
- United States
- For Commercial Success You Need a Future-Ready Field Force
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In the healthcare industry, the increased focus on specialty therapeutics creates commercial challenges. Complex treatments mean fewer target HCPs and smaller patient groups. Identifying and effectively communicating with them is harder than ever.
The new normal post-pandemic boosted digital strategies but didn't replace personal promotion. Meanwhile, commercial teams face growing pressure to do more with less, thanks to payer and policy reforms. In this uncertain landscape, one thing is clear: the game has changed.