Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreBringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreYour world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
Learn MoreFor government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREGet the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
LEARN MOREThis report features data from millions of emails sent to healthcare professionals (HCPs) in 2021 by pharmaceutical brands, hospitals and health systems, and other organizations dedicated to healthcare. Here we provide healthcare marketers with benchmarks, insights, and key learnings to guide their planning and execution of email marketing in the year ahead and beyond.
The analysis draws from IQVIA's True Identity database, the only database of first-party sourced, opted-in, and data privacy compliant HCP identity data. This database also includes records of the digital engagement (web and email) for all participating HCPs.
For this report, email data from January 1 to December 31, 2021 was analyzed, covering 154 million emails sent to U.S.-based physicians on behalf of healthcare brands. This analysis also includes a deeper dive into the email performance of the top three therapeutic specialties engaged with in 2021. With data for 27 medical specialties and 114 subspecialties, IQVIA can provide additional analyses to meet your needs. Read the report to learn more or contact IQVIA if you would like a custom analysis on a specific therapeutic area.
Leveraging Information to Drive Commercial Success
Innovative provider reference solutions to revolutionize your business
Web-based portal for searching healthcare professionals, organizations and affiliations