White Paper
The Evolution of Target List Quantity Over Time
Jun 28, 2022
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Segmenting physicians according to potential is the mainstay of targeting activities that can be performed in Belgium with a Targeting Best Practice exercise. However, over time the utility of even the best target list gradually erodes. We tracked the evolution of physician potential over a four-year period to investigate how the segments change, whether the pandemic has impacted this, and what market characteristics are associated with greater rates of turnover.

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