Hospital Pharmacy Audit

IQVIA Hospital Pharmacy Audit

Hospital Pharmacy Audit (HPA) improves brand monitoring and sales force effectiveness in the UK hospital sector.

Why Use IQVIA Hospital Pharmacy Audit?

  • Measure sales force effectiveness and brand monitoring to improve your company’s strategic plan
  • Gain competitive advantage by monitoring own versus competitor product performance at a granular level
  • Target return on investment on brand promotions and gives visibility of indication split, though our pharmacy audit
  • Leverage usage by market share, volume and cash

What is IQVIA Hospital Pharmacy Audit?

  • Covers the entire UK secondary care market, giving visibility of volume and cash value of drug usage, within hospitals pharmacies at hospital level for own products, and at brick level for competitor products
  • Available at a national and sub-national level reporting down to departments and specialties
  • It allows you to see usage for in-patient, out-patient and homecare transactions, and monitor dispensing levels by the end user
  • Data is projected at a national level to account for off-panel sites
  • Includes private and community dispensing through NHS Hospital Pharmacies
IQVIA Hospital Pharmacy Audit has been the industry leading offering for 30 years, providing comparative data on the pharmaceutical industry.

Types Of Hospital Pharmacy Audit Reports

Reports can be produced in online report or XML format for the following offerings:

National trawling
All products at a national level down to pack granularity
Subnational
Bespoke market view at hospital and brick level, to product or pack granularity
National overview
All products at a national level down to product granularity
Combining the report with IQVIA Prescription Services
National indepth
Bespoke market at a national level to product or pack granularity
Audit reports
Trawling/overview/in-depth reports at a national level, combined with retail pharmacy and internet pharmacy data

Who uses Hospital Pharmacy Audit?

  • Business intelligence teams – to analyse the competitive market and to identify market opportunities
  • Commercial teams – to measure salesforce effectiveness and profiling/targeting sites for sales
  • Supply teams – to monitor demand and manage supply

HPA Fact Sheet

Related offerings

  • Account Level Hospital Profiler – detailed insights down to individual hospitals, and how they compare on product usage
  • Hospital Treatment Insights – research insights into how hospital medicines are being used for particular diseases, informing studies on use, effectiveness, and safety

Market Intelligence Solutions

Powered by IQVIA's Information Offerings, our healthcare market intelligence solutions provides key summary data and actionable insights covering medicines and healthcare products in primary care, secondary care and supply chains across the UK, NHS and healthcare sectors.
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