MIDAS®

Harmonize your market views worldwide.

Meaningful insights come from relevant data. IQVIA provides the data, analytics and expertise you need to look across different brands, different countries, and different healthcare systems.

Solutions Commercialization Brand Strategy and Management Market Measurement MIDAS

One source, many insights

MIDAS^® has long been considered the gold standard in market information. Integrating the breadth and depth of IQVIA's unparalleled data assets with advanced analytics and deep domain expertise, MIDAS helps you confidently

Track corporate performance globally
Understand your main competitors at a therapy and country level
Identify analogues to apply to your analysis
Learn how your competitors are performing
Identify and target new markets for licensing and development
Understand usage of your product across countries – by formulation and indication
Track prescribing information across countries

PRODUCT LAUNCH

Introducing MIDAS Disease

Get deeper insights into your disease of interest and optimize your product strategy.

With MIDAS Disease, add a disease dimension to your market analyses. Leveraging IQVIA MIDAS, hyper-segment your market and your competitive landscape by 600 diseases and 35 tumors. This will empower better data driven decision making to achieve continual business growth.

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IQVIA's Experience

60+ years

years of global and local experience

IQVIA's Unparalleled Data Assets

1.6M products

covered including highly granular information with 12 years of back data

IQVIA's Unparalleled Data Assets

154 channels

of drug distribution tracked worldwide

Dig deeper, identify new opportunity

Beyond product-level information, MIDAS can reveal trends at the level you need to proactively segment your market and prioritize new opportunities. Additional views include

Therapy areas
Manufacturers
Currencies
Formulation and ingredients
Innovative Brands and Generics

MIDAS®