Comprehensive launch tracking to drive long-term success
In IQVIA’s most recent Launch Excellence report, the first six months of a new product’s launch can determine long-term success. And less than 20% of launches make significant improvements to performance after that critical six-month window.
Early and thorough launch preparation is crucial to maximizing the potential of a new asset during this critical period. But with launch being an infrequent event involving many disparate functions within a company, manufacturers struggle to track it optimally.
IQVIA’s Launch Lighthouse is a web-based solution that enables users to create and monitor personalized launch plans across their entire global portfolio. It provides the ability to create and track central functions and country-specific launches in real-time to ensure functions and groups are aligned.
The platform utilizes IQVIA’s Launch Excellence framework, developed from best practices collected from over 100 product launches. Using this data, IQVIA teams will help develop a bespoke launch plan specific to your asset. That means you’ll be tracking the steps that really matter for launch in more detail and with more accuracy.