White Paper
Transformation of Patient Journey in the Digital Age
Sep 12, 2022
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In this paper, we will investigate how digitalization has transformed the patient journey and why mapping the digital patient journey in place of the traditional patient journey offers myriad of opportunities for pharma to understand, reach, and support patients, enhancing their experiences and outcomes. We will also explore a framework that pharma companies can employ to successfully map a digital patient journey and become patient-centric during the process.

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