The Key to Activating HCPs

The confluence of COVID-19, digital platforms, and healthcare provider (HCP) access restrictions has created a new dynamic in brand promotion. HCP digital prowess has evolved with the universal embrace of telehealth and the advent of remote engagements with sales and medical teams.

During this webinar, we will discuss best-in-class approaches to HCP engagement and the need for agile promotion capabilities required of sales and marketing teams.

• Understand how to utilize local market precision to activate HCPs
• Discuss how to personalize messaging and timing of each unique engagement with the use of dynamic market insights
• Explore how flexible, customized go-to-market deployments can optimize return on investment

Speakers

Tina Jovic
Sr. Director, Salesforce Services, IQVIA

Todd Francis
Senior Director and General Manager Sales Practice, IQVIA