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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Webinar
Dynamic Everything: Improving Engagement with AI/ML and Connected Intelligence
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June 16, 2022

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11:00am - 12:00pm

Eastern

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Life science companies are chasing the same goal: delivering demonstrable value through omnichannel engagement. Despite the growth of major investments, accelerated by COVID-19, there is widespread perception that coordinating engagement across personal and non-personal channels is beyond reach. Even as the go-to-market model demands a coordinated approach, the challenge to execute it is perceived differently from function to function, and testing out approaches with individual brands does not seem to suffice.

Key takeaways from this webinar include:

  • Identify how to enable highly dynamic and on-demand WHO, WHEN, HOW, and WHAT frequency of engagement
  • Learn how implementing this capability across top pharma can provide optimization at different points in the "loop"
  • Understand the critical success factors required to set up and maintain dynamic segmentations, engagements, and deployments

Speakers

Carrie Evans
Director of Commercial Transformation, IQVIA

Antonio Pregueiro
Vice President Life Sciences, Customer Engagement CoE, IQVIA

Aleksandra Ilic
VP, Solutions & Offerings, Customer Engagement COE, IQVIA

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