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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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Case Study
Specialty Representatives Help a Product Weather Dips in Elective Surgeries
IQVIA MedTech's team of general surgery representatives successfully promoted a product during the COVID-19 pandemic
Sep 27, 2022
- Locations
- United States
- Specialty Representatives Help a Product Weather Dips in Elective Surgeries
A large medical device manufacturer contacted IQVIA MedTech to help refresh its sales strategy. IQVIA MedTech hired general surgery representatives to promote the device, educate clinicians, and recruit surgeons interested in learning the procedure.