Brand & Marketing
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SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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WHITE PAPER
Transforming Customer Strategy Into Operational Excellence Through Agile Brand Promotion
Why are most large biopharma and MedTech companies stuck on strategy, rather than exceling at execution when it comes to commercial model innovation?
Jul 21, 2023
The continued growth and investment by biopharma and MedTech organizations in new customer engagement and omnichannel capabilities is showing no signs of slowing down. The pandemic increased digital maturity and comfort levels among HCPs, while accelerating life sciences companies' investment in and adoption of digital and virtual channels. At IQVIA, we believe we have an unmatched suite of capabilities that span across each core component of a customer engagement ecosystem. Download the white paper to learn more about our Agile Brand Promotion customer engagement model.