RWE & MEDICAL AFFAIRS HCP PROFILING

Precisely segment HCPs for more effective HCP engagements

IQVIA Provider Insights enables you to easily pivot HCP communication strategies using unparalleled real world data, machine learning and on-demand analytics. Quickly and efficiently test hypotheses related to patient diagnosis and treatment patterns for better physician engagement.

PROVIDER INSIGHTS

Data-driven insights for more valuable physician conversations

Leveraging the power of AI and Machine Learning combined with unparalleled IQVIA data assets, Provider Insights accurately identifies HCPs in relation to patients' journeys and their treatments.

IQVIA Provider Insights supports Medical Affairs initiatives across Medical Strategy, Communications, and Field Operations, enabling data-driven decisions for effective scientific and medical communications, improved decision-making, and better patient care.

 

PROVIDER INSIGHTS

Data-driven approach to medical affairs strategy

Visualize the data for better decision-making

Easy-to-use user interface with instant access to reports and dashboards for faster and efficient data analysis to drive effective HCP engagements.

Measure the impact of physician behavior

Understand physician prescribing behavior and impact on patient care.

Explore multiple hypotheses without limits

Use a data-driven approach to explore patterns of treatment by specific HCPs. Discover new ways to connect the dots and create more relevant communications.

Craft more strategic and relevant approaches

Optimize HCP engagement, with the ability to pivot based on HCP trends and the impact of hypotheses on meeting the needs of eligible patient populations.

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KNOWLEDGE HUB
Want to see how IQVIA’s solutions can help you have more effective engagements with Healthcare professionals?

Visit our free knowledge hub with actual IQVIA client cases studies, in depth webinar replays, podcast episodes, blog articles, and other demonstrations of the effectiveness of IQVIA’s Real World Data and technology solutions for developing insights and revealing effective treatment pathways.

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