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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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"Global Trends in R&D 2023

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Podcast
Fostering Consumer Health in the Indian Market
Jun 13, 2022

Considering the Consumer Health industry is growing rapidly, successful brand case studies are being developed on efficient route to market, reaching consumer differentially with better ROI, etc. To remain relevant, the industry needs to connect the dots and uncover new ways to meet changing consumer needs.

The aim of this podcast series is to bring collective intelligence of industry experts, along with health care expertise of IQVIA, and carve out some new learnings for consumer health manufacturers as they grapple to find answers to similar business questions.

Session 1: Going the Digital Way

While FMCG has been the early adopter of Digital Prowess, the pandemic has pressured many sectors to scale up their digital marketing capabilities, including consumer health brands. In this Episode of ‘Going the Digital Way’, IQVIA’s Consumer health expert Tina Khadloya is in conversation with Vijayaraghavan Venugopal, Co-founder and CEO of FAST&Up, who has been one of the early adopters of Digital Wave for a consumer health brand. Tune in to listen and understand why digital is even more relevant for consumer health and how to surf through this wave differently.

 

Session 2: Tapping Consumers in Consumer Health

Communication has always been critical in the process of brand building as such in any industry, and it is becoming even more relevant in Consumer Health considering the increased exposure and reliance on self-medication. In this episode of Fostering Consumer Health, we will be talking to a very passionate brand builder and an experienced business leader, Ritu Mittal, who heads Marketing and Digital for Bayer Consumer Health and has played a pivotal role in giving a new life to a legendary brand like Saridon and further nurturing a growing brand like Supradyn. Tune in to this interesting conversation, where Ritu shares her perspective on healthcare consumerism, foundational pillars of consumerism and critical success factors behind Bayer Consumer Health’s recent successes and more to come.

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