Pharmacy Focus
Pharmacy Focus
Estudio que permite la segmentación de farmacias según sus características (tanto propias de la farmacia como del entorno) y sus ventas mediante la aplicación de Artificial Intelligence / Machine Learning.
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Las características de la farmacia provienen tanto de la actualización anual de la base de datos OneKey, como de fuentes públicas.
Para aquellas farmacias que forman parte del panel IQVIA (aproximadamente 6.300), utilizamos la venta real reportada. El resto se estiman mediante algoritmos de Machine Learning.
Mejoras aplicadas: Artificial Intelligence / Machine Learning
Actualmente se trabaja con algoritmos de AIML frente al modelo de regresión lineal anterior.
Para testar este cambio de metodología, se han hecho pruebas en mercados de diferentes tamaños: mercado muy pequeño (urología), mercado de tamaño mediano (salud de la mujer) y mercado con un gran número de referencias (dermocosmética).
Asegurando así, que la implementación de los nuevos algoritmos de Machine Learning, permiten tener una mejor estimación del potencial de la farmacia y mejorar la precisión para clasificar las farmacias en deciles.
¿Qué se obtiene al contratar Pharmacy Focus?
- Listado del universo completo de farmacias, o en caso de ser precisado, un listado parcial a petición.
- En este listado, se muestran los detalles de las farmacias (localidad, provincia, CCAA, CP y teléfono), así como su potencial tanto a nivel nacional como provincial.
- Se incluye un análisis de facturación promedio por decil, así como una curva de concentración del mercado solicitado.
- También es posible cruzar el listado de farmacias visitadas por el laboratorio para determinar su potencial dentro del mercado.