Hospital Pharmacy Audit
IQVIA Hospital Pharmacy Audit
Hospital Pharmacy Audit (HPA) improves brand monitoring and sales force effectiveness in the UK hospital sector.
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IQVIA’s Pharmacy Communications offers pharma companies a simple and cost-effective channel to communicate product changes, updates and patient advice directly to patients via pharmacists.
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Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
EMEA Thought Leadership
NHS Solutions
Utilising the extensive range of data assets exclusively available to IQVIA, combined with our market leading expertise, we are able to support the NHS meet the challenge of delivering high quality, efficient and cost effective healthcare by identifying actionable insight and realising the value in data.
Learn More
Life Sciences Industry
We believe in the UK’s potential to become a global leader in the life sciences sector, and our investments announced in the 2018 Second Life Sciences Sector Deal further support the UK Government and the industry’s aim to make that potential a reality.
Learn More
Advancing UK Healthcare
We are committed to providing solutions that inform and enable all stakeholders across UK healthcare, to innovate with confidence, maximise opportunities, and, ultimately, drive human health outcomes forward.
Learn More
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Market Intelligence
Hospital Pharmacy Audit
Why Use IQVIA Hospital Pharmacy Audit?
- Measure sales force effectiveness and brand monitoring to improve your company’s strategic plan
- Gain competitive advantage by monitoring own versus competitor product performance at a granular level
- Target return on investment on brand promotions and gives visibility of indication split, though our pharmacy audit
- Leverage usage by market share, volume and cash
What is IQVIA Hospital Pharmacy Audit?
- Covers the entire UK secondary care market, giving visibility of volume and cash value of drug usage, within hospitals pharmacies at hospital level for own products, and at brick level for competitor products
- Available at a national and sub-national level reporting down to departments and specialties
- It allows you to see usage for in-patient, out-patient and homecare transactions, and monitor dispensing levels by the end user
- Data is projected at a national level to account for off-panel sites
- Includes private and community dispensing through NHS Hospital Pharmacies
IQVIA Hospital Pharmacy Audit has been the industry leading offering for 30 years, providing comparative data on the pharmaceutical industry.
Types Of Hospital Pharmacy Audit Reports
Reports can be produced in online report or XML format for the following offerings:
| National trawling All products at a national level down to pack granularity |
Subnational Bespoke market view at hospital and brick level, to product or pack granularity |
| National overview All products at a national level down to product granularity |
Combining the report with IQVIA Prescription Services |
| National indepth Bespoke market at a national level to product or pack granularity |
Audit reports Trawling/overview/in-depth reports at a national level, combined with retail pharmacy and internet pharmacy data |
Who uses Hospital Pharmacy Audit?
- Business intelligence teams – to analyse the competitive market and to identify market opportunities
- Commercial teams – to measure salesforce effectiveness and profiling/targeting sites for sales
- Supply teams – to monitor demand and manage supply
HPA Fact Sheet
Related offerings
- Account Level Hospital Profiler – detailed insights down to individual hospitals, and how they compare on product usage
- Hospital Treatment Insights – research insights into how hospital medicines are being used for particular diseases, informing studies on use, effectiveness, and safety
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Powered by IQVIA's Information Offerings, our healthcare market intelligence solutions provides key summary data and actionable insights covering medicines and healthcare products in primary care, secondary care and supply chains across the UK, NHS and healthcare sectors.
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