Know how your company and brand stand up to the competition, identify marketing strengths and weaknesses, and better manage both traditional and digital channels.
Launching and tracking products in a dynamic global environment requires a sharply focused attention to detail and a timely understanding of benchmarks and best practice.
IQVIA ChannelDynamics® gives you the information, focus and agility you need to optimize your salesforce, manage you marketing mix, and adapt your strategy.
Combining sales force monitoring with HCP message recall measurement, ChannelDynamics allows you to get a deep understanding of your face to face activity.
In addition to sales force monitoring, ChannelDynamics provides unique insights into channel spend and performance, including
Insights from Mehul Lakhani, Commercial Analytics Director, Novo Nordisk
The core challenge of multichannel marketing
Why multichannel is vital to Europe, why it is lagging and what can be done about it
Maximize the value of your brand with personalized, precise, and efficient communications.
