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SEARCH JOBSUnderstanding shopper journeys and keeping pace with changing consumer attitudes are just some of the challenges occupying the minds of today’s consumer health brand leaders.
During The Consumer Health Brand Strategy Evolution webinar our IQVIA Consumer health experts discuss:
See video timecodes below:
00:00:00 – Webinar Introduction
Matt Stewart opens the webinar by introducing our speakers and revealing what the consumer health industries biggest brand strategy challenges are.
00:02:02 - The importance of Brands
Amit Shukla sets the scene by discussing the top 10 most valuable and fastest growing global brands.
00:03:30 - What’s Changing for Consumer Health?
Amit Shukla reveals insights into the OTC markets size and growth rates, the top 7 trends in consumer health, important macro-economic indicators, and performance of the top 10 consumer health brands.
00:08:25 - Sparking Fresh Innovation Ideas
Volker Spitzer discusses how smart technologies are disrupting healthcare, the importance of demonstrating value through relevant evidence and meaningful claims, and the different R&D approaches and brand strategies that are needed today. For more perspectives from Volker Spitzer into this area, read Demonstrating consumer health brand value in a digital world.
00:25:00 – Nurturing Brand Equity
Amit Shukla discusses the importance of optimizing marketing investments and understanding evolving shopper journeys. For more perspectives from Amit Shukla into this area, read Digitize your consumer health brand strategy.
00:37:10 - Always On – HCP engagement’s new normal
With 82% of attendees saying that HCP recommendations are “very important” to their brand, Sue Johns discusses the latest HCP engagement trends, the variations across countries, and the need to create an OMO experience for the consumer. For more perspectives from Sue Johns into this area, read Rethinking Consumer Health HCP Engagement.
00:51:54 – Key Takeaways
Volker Spitzer concludes the session by summarizing the key ingredients for a thriving brand strategy in consumer health.
You can download the presentation here.
If you have a request for a proposal in any area discussed during this webinar, please click the Green “CONTACT US” button floating on this page to discover the right solutions for you.
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