Fact Sheet
IQVIA Digital Performance Tracker
Measure the digital performance of your brands
Aug 11, 2020
Increasingly, healthcare decisions made by consumers are influenced by information they find online - ratings, reviews and the experiences shared by fellow consumers on social media or in online forums. Seeking information about products in this way is often done even before consumers consult with a pharmacist or healthcare professional.
Make informed decisions by taking a consolidated view of your brand's overall digital performance. Digital Performance Tracker lets you know what consumers are saying about your brand on various digital platforms and benchmarks your performance against your competition.