IQVIA Longitudinal Prescription Data (LRx) is a longitudinal patient prescription dataset based on retail pharmacy data. It enables the longitudinal tracking of patient prescription activity. Data is captured on co-prescribing as well as new, switch and repeat prescriptions that allows the monitoring of brand performance and analysis of market dynamics.
Introducing the revolutionary new prescription-based data service, delivering faster prescription data in just four days
Benchmark performance and plan effectively for new market opportunities
Delivered through intuitive modern tools and transformative technology, these solutions enable you to make informed decisions
Delivering commercial growth with primary care insights on disease treatment and GP prescribing patterns
Real World Data Insights from UK primary care Electronic Medical Records
Improving brand monitoring and sales force effectiveness in the UK hospital sector
Understand routes of supply to better manage stock, respond to market dynamics and stay ahead of the competition