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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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As a global community, IQVIA continuously invests and commits to advancing human health.
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Infographic
HCP Over-the-Counter Referral Behavior
Mar 15, 2022
- Locations
- United States
- HCP Over-the-Counter Referral Behavior
For the latest in our infographic series, over 160 U.S.-based physicians, physician assistants, and nurse practitioners shared their experience with patient- and doctor-initiated discussions related to OTC treatments and their behavior surrounding the recommendation of these front-line therapies.