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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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As a global community, IQVIA continuously invests and commits to advancing human health.
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Infographic
How are HCPs Currently Learning About New Prescription Drug and Treatment Options?
Mar 07, 2022
- Locations
- United States
- How are HCPs Currently Learning About New Prescription Drug and Treatment Options?
For this infographic, we surveyed our industry-leading database of HCPs to help us understand how they are currently interacting with medical product manufacturer representatives, how they're learning about new prescription drugs/medical devices, and how they would prefer to learn about new advancements in treatment options for their patients going forward.