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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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"Top Issues for Pharma to Watch in 2022 and 2023

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White Paper
Solving Multi-Domain Master Data Management Industry Challenges
How a multi-domain approach accelerates enterprise information management
Sep 19, 2022
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Multi-domain master data management (MDM) is the practice of having a variety of master data domains – such as customer, product, and payer – in one solution. This enables an organization to leverage each domain more effectively and efficiently.

Innovation in the information management space, along with changes within the life sciences industry, have led to an increasing need for companies to plan for a multi-domain strategy. The reliance on data lakes, data hubs, and warehouses, and their rapid innovation make it imperative to improve all domains of master data to derive better insights and improve individual companies' competitive positions.

Read the white paper to learn more about how the unification of data across multiple domains can generate more actionable information to improve the overall quality of data, its stewardship, and its role in commercialization processes.

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