Livre Blanc
Riding Out the Storm: The Future of Post-Pandemic Customer Engagement
Jul 20, 2022
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In the wake of the global COVID-19 pandemic, it has become apparent that lessons from the past are insufficient when navigating the new customer engagement landscape. The impact was felt by the healthcare community across the world, with pharma companies and healthcare systems pressed to fundamentally re-think their day-to-day operations. Both sides have responded in a variety of ways and increasingly embrace digital channels to interact with each other across the EU4+UK.

This white paper sets out to address the conundrum of finding the right customer engagement model for the long term as health systems recover from the effects of the COVID-19 pandemic by analysing the peri-pandemic promotional landscape and mapping a vision of future customer engagement. Challenges to overcome are explored alongside six key enablers for operating successfully in a post-pandemic world: channel mix, content, customer focus, people, technology and change agility.

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