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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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The IQVIA difference
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
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Fact Sheet
Optimizing Brand Performance
Identify and quantify opportunities to improve brand performance
Mar 23, 2021
- Locations
- United States
- Optimizing Brand Performance
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Every year, brand teams ask themselves the same question: How can we improve our brand's performance? IQVIA's Brand Optimizer solution was developed to pinpoint the critical components that can open new opportunities for New to Brand Rx (NBRx) growth and improving patient adherence rates. Download the fact sheet to learn more.