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U.S. PROGRESS POINT
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Insight Brief
Anticipated Impacts of Recent Tariffs on the U.S. MedTech Industry
Access Now
BLOG
Measure Pharma Sales Effectiveness: Understanding the BrandImpact™ Score
Read Now
ON-DEMAND WEBINARS
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WATCH ON-DEMAND WEBINARS
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Webinar
Collaborative Intelligence: Empowering the Human-AI Workforce in Life Sciences
REGISTER NOW
EVENT
27th Controlled Substances and State Regulatory Conference
REGISTER NOW
Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Canada Colombia Mexico United States
Europe
Adriatic Netherlands Belgique Nordics Bulgaria Poland Czech Republic Portugal Germany Romania Spain Russia France Slovakia Greece Switzerland Hungary Turkey Ireland Ukraine Israel United Kingdom Italy
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Regional website
EMEA Thought Leadership
Americas
Europe, Middle East & Africa
Asia Pacific
Who We Help Insights Events
Main
Search
WHO WE HELP
Pharmaceutical Manufacturers
MedTech
Emerging Biopharma
Financial Institutions
Government and Public Health
Health Plans
Hospital and Health Systems
Insurers and Risk
Medical Specialties
Patient Organizations
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
Discover More
Commercial Solutions
Contract Sales and Medical Solutions
Digital Enablement Center of Excellence
Information Solutions
Medical Affairs
Real World Evidence
MedTech
Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTech
Commercial Field Solutions
Hospital Procedures and Diagnosis
Medical Device Supply Audit
MedTech Business Insights and Trends Podcast Series
MedTech Market Activator Platform
Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover Innovations
Financial Institutions
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access Insights
Government and Public Health
Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
Unlock Innovations
CIO-CS
Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health Plans
Hospital and Health Systems
Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline Decisions
Hospital Data Exchange Program
Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
Uncover More
Medical Specialties
Embrace digital innovation in healthcare and transform your organization with a suite of cutting-edge registry solutions.
EXPLORE SOLUTIONS
Patient Organizations
Maximize your patient impact with expert guidance, data-driven insights, and a suite of cutting-edge patient data solutions.
DRIVE PATIENT IMPACT
Main
U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MORE
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTS
Insight Brief
Anticipated Impacts of Recent Tariffs on the U.S. MedTech Industry
Access Now
BLOG
Measure Pharma Sales Effectiveness: Understanding the BrandImpact™ Score
Read Now
Main
ON-DEMAND WEBINARS
Visit our library of on-demand webinars.
WATCH ON-DEMAND WEBINARS
UPCOMING EVENTS & WEBINARS
View our upcoming events and webinars.
DISCOVER EVENTS & WEBINARS
Webinar
Collaborative Intelligence: Empowering the Human-AI Workforce in Life Sciences
REGISTER NOW
EVENT
27th Controlled Substances and State Regulatory Conference
REGISTER NOW
Search
Livre Blanc
DTC Advertising in the New Era of Television
Feb 09, 2022
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In today’s evolving marketplace, pharma advertisers need a TV data strategy.

We talked to buy and sell side leaders in DTC. This report helps break down the space for marketers and provides a diagnosis for success when it comes to:

  • What the evolution of streaming means for pharma marketers
  • How to balance patient centricity with consumer privacy
  • Asking the right questions of DTC measurement
  • Selecting trusted partners for navigating the new world of video
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