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Blog
Focus on Patient Outcomes via Clinical Nurse Educators
Per-diem model is efficient, cost effective
Robyn Stoy, Director, Patient Engagement, Contract Sales and Medical Solutions, IQVIA
Joe Andrews, Vice President, Business Operations, IQVIA
Feb 03, 2021

Most people around the world are looking forward to changes following the COVID-19 crisis; nearly three-fourths of those surveyed in 28 countries do not want their daily lives to return to pre-pandemic norms1. It seems they view the health crisis as a disruptive influence – beyond its terrible death toll and economic and social impact.

Indeed, many conveniences borne of necessity during the pandemic (such as working from home, grocery deliveries, and digital health visits) have found favor with consumers and will likely continue to some extent post pandemic. In-home visits from clinical nurse educators, also called “nurse ambassadors,” is yet another service that’s come to the forefront during the pandemic and is an amenity that’s not likely to recede even when the virus does.

Patients’ feedback on such support has been overwhelmingly positive. One patient wrote: “This treatment has literally given me my life back and working with the nurse educator made me feel like I truly had someone to turn to with any questions, and they took care of everything. Thank you for this ground-breaking treatment and your dedication to patients dealing with their physically and emotionally debilitating disease.”

When patient education is needed most

  • Indication is new
  • Therapy/device is novel
  • Dosing/self-administration is complex
  • Treatment regimen is long-term and overwhelming
  • Adverse events are expected
  • REMS programs are underway
  • Value must be demonstrated
  • Patients have comorbidities
  • Behavioral changes are required
  • Patient discontinuation is high

A patient-centric commercial model

Deploying nurse educators is a way to align your resources with your goal of improving patient outcomes, rather than merely increasing share of voice. IQVIA’s nurse educators are highly experienced and well-trained professionals who visit patients face-to-face. Because of this, they tend to have instant credibility with their patients as they intrinsically understand the patient journey. Successful programs are able to

  • Identify and address patients’ knowledge gaps
  • Bolster the patient’s motivation to initiate therapy and continue treatment regimens
  • Foster positive health behavior

IQVIA’s nurses are drawn from a national network of 2,200 clinical professionals who have all been carefully selected and trained so that they can be deployed in as little as two weeks.

Per-diem engagement

Life sciences companies can also now engage nurse educators on a per-diem basis rather than having to maintain a dedicated staff with fixed costs. This outsourcing approach allows you to “pay for what you use.” The resources assigned to your program can be scaled up or down as needed and can be secured as one component in a comprehensive patient support program or as a stand-alone service.

Outsourcing the nurse educator role doesn’t mean giving up all control; first, you can request nurses who are best suited to the assignment based on several criteria, including demographics, licenses, certifications, training, experience, and work history. Second, you have transparency into the team’s productivity and activities with customized dashboards that measure everything from expenses to impact by nurse and region.

Overcoming barriers to treatment with a clinical network

Read the facts about deploying a remote phlebotomy service to help patients start — and stay — on therapies.
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