We are honored to be selected by Snowflake as the global leader in Measurement and Attribution in their Modern Marketing Data Stack report. Our insight recommendations and user adoption framework combine synergistically to accelerate sales force effectiveness and boost productivity. We have demonstrated elevated commercial impact, even by showing significant Rx uplift for a top 10 pharma brand, which can be challenging in today’s landscape. Witnessing the customer value we bring by identifying the right customer, at the right time, via the right channel and message, continues to drive our passion to find new and easier ways to accelerate brand performance and improve the lives of patients worldwide.
Tanveer Nasir, General Manager, Orchestrated Analytics
We're excited to share that Snowflake awarded IQVIA as a Global Healthcare Leader in the Measurement and Attribution category for their annual Modern Marketing Data Stack awards. Learn more about the awards here in Snowflake's official announcement
The Modern Marketing Data Stack report provides a summary of a comprehensive year-long analysis of the data tools, applications, technologies, and processes that organizations are leveraging in their marketing data stacks. The selection methodology of approximately 8,100 Snowflake customers included a weighted scoring algorithm. The algorithm identifies "marketplace leaders" within various data-driven business functions across a variety of industries and technology categories.
The report highlights IQVIA's expertise in helping healthcare and life sciences organizations use large amounts of data compliantly for fast and accurate measurement and reporting. This helps generate actionable insights that support informed decision-making to drive sales and marketing strategies.
In recent years, life sciences companies have increased their investment in business intelligence (BI) solutions to gain a competitive edge and improve their performance. However, this also poses some key challenges and considerations that need to be addressed to ensure optimal ROI and solutions that are flexible and scalable to meet changing business needs.
Common issues articulated by the market:
IQVIA’s Orchestrated Analytics platform is a leading solution in the industry because of its:
Orchestrated Analytics offers the best of both worlds: global and local market consulting and commercial technology solutions. Seven out of the top ten pharma companies in the world trust IQVIA's Orchestrated Analytics as they grow their brand portfolio.
We are delighted that IQVIA has been recognized as a leader in Snowflake's 2023 MMDS report. This distinction highlights the vital role of information management in transforming data-driven decision-making. We are committed to enabling organizations to seamlessly integrate and analyze vast amounts of healthcare data, unlocking valuable insights that drive innovation and improve patient outcomes.
Katie Laughlin, Global Head, Offerings Human Data Science Cloud
We are honored to be named a leader in Snowflake’s Modern Marketing Data Stack report in the Measurement and Attribution category. Snowflake has created an outstanding technology platform that allows the delivery of modern, agile, and scalable business intelligence solutions that ultimately improve the lives of patients – we look forward to a continued partnership with Snowflake.
Connect data across your organization with master data management and data warehouse capabilities, and transform the way you make business decisions.
Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite.
.svg){kind=icon}
