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Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
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EMEA Thought Leadership
Infographic
Brave new world: Evolving person-based interactions in HCP engagement
Discover key considerations for successful adoption of hybrid roles
Feb 28, 2022
- Library
- Brave new world: Evolving person-based interactions in HCP engagement
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As the life science industry adapts to and prepares for a post-pandemic world, face-to-face healthcare professional (HCP) engagement remains a key channel. However, there remains a growing desire for more remote and digital forms of interaction, owing to the increased flexibility they offer HCPs. As a result, HCPs now expect flexible, personalized and ideally integrated engagement, highlighting the necessity of a well-tuned, hybrid model for person-based interactions. IQVIA research identified five key areas of challenges for effective hybrid engagement.