IQVIA can help you hire and deploy credentialed and experienced nurses who can support your brand by helping providers and patients manage chronic conditions.
Much has already been written about the subject of launch readiness, from critical success factors and launch excellence frameworks to tactical roadmaps and launch KPIs. The focus, however, typically tends to be skewed towards commercial activities, with medical launch preparations often not receiving the attention they deserve, considering today's strategic importance of the medical function. Here we discuss common pitfalls in medical launch readiness that pose significant risks to launch success and present experience-based best practices for overcoming them.
Traditionally, Medical Affairs has played a supporting role in the preparation for launch, largely focused on ensuring regulatory compliance; responding to healthcare professionals’ enquiries, especially those that fall outside a product’s label; and collaborating with investigators on post-launch clinical trials.
However, dramatic changes in the healthcare environment are redefining the role of Medical Affairs in the preparation for launch.
IQVIA can help you hire and deploy credentialed and experienced nurses who can support your brand by helping providers and patients manage chronic conditions.
Discover proven strategies and insights refined over more than 5,000 launches around the world.