Launch Strategy and Management
Discover proven strategies and insights refined over more than 5,000 launches around the world.
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As a global community, IQVIA continuously invests and commits to advancing human health.
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Impacting People's Lives
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Real World & Health Data Sets (desc)
Medical Affairs
Medical Affairs (desc)
Health Data Apps & AI
Health Data Apps & AI (desc)
Health Data Transformation
Health Data Transformation (desc)
Study Design
Study Design (desc)
Evidence Networks
Evidence Networks (desc)
Health Economics & Value
Health Economics & Value (desc)
Regulatory and Safety
Regulatory and Safety (desc)
Natural Language Processing
Natural Language Processing (desc)
Real World Evidence Library
Real World Evidence Library (desc)
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
COVID-19 & Commercialization
COVID-19 & Commercialization (desc)
Launch Strategy & Management
Launch Strategy & Management (desc)
Brand Strategy & Management
Brand Strategy & Management (desc)
Pricing & Market Access
Pricing & Market Access (desc)
Healthcare Professional Engagement
Healthcare Professional Engagement (desc)
Patient Engagement
Patient Engagement (desc)
Promotional Strategy
Promotional Strategy (desc)
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Orchestrated Clinical Trials
Orchestrated Clinical Trials (desc)
Enterprise Information Management
Enterprise Information Management (desc)
Performance Management & Insights
Performance Management & Insights (desc)
Provider Reference Data Network
Provider Reference Data Network (desc)
Customer Engagement
Customer Engagement (desc)
Safety, Regulatory, Quality Compliance
Safety, Regulatory, Quality Compliance (desc)
Developer
Developer (desc)
Partner Programs
Partner Programs (desc)
Technology Insights
Technology Insights (desc)
The IQVIA difference
CLINICAL PRODUCTS
Planning Suite
Site Suite
Patient Engagement Suite
Trial Management Suite
Clinical Data Analytics Suite
COMMERCIAL PRODUCTS
Information Management
Launch Strategy & Management
Performance Management & Insights
Brand Strategy & Management
Customer Engagement
Pricing & Market Access
COMPLIANCE, SAFETY, REG PRODUCTS
Commercial Compliance
Regulatory Compliance
Quality Compliance
Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Data Profiling
Patient Profiling
HCP Profiling
Market Profiling
Health Data Transformation
Natural Language Processing
CASE STUDY
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
EMEA Thought Leadership
White Paper
Transcending the Traditional Focus of Oncology Commercialisation
How to succeed in an increasingly unforgiving oncology marketplace
Jan 16, 2023
- Library
- Transcending the Traditional Focus of Oncology Commercialisation
Oncology continues to be one of the growth engines of the biopharmaceutical industry. Its promise keeps attracting many players and results in overwhelming complexity and fierce competition, which disrupts the oncology business fundamentals. Therefore, a new go-to-market approach is needed.
This white paper explores the future of oncology commercialisation, including new realities oncology innovators are facing, the four pillars of the future oncology go-to-market model and illustrative examples of innovative practices that we are observing
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Therapeutic & Specialty Expertise
Specialized expertise and customized solutions across 14 therapeutic centers of excellence, including oncology, GI/NASH, pediatrics, neurology and rare diseases.