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WHITE PAPER
SEA Pharmacy Retail Playbook: Market-Shaping Factors for Management to Address
Jul 18, 2023
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The pharmaceutical market in Southeast Asia (SEA) has gone through fundamental shifts underpinned by the post-pandemic impact and economic uncertainties - Pharmacy retail is growing in importance, accounting for at least 55% of the pharma market. At the height of the pandemic, retail pharmacies were widely leveraged for dispensing drugs to patients following teleconsultations and hospital visits. This trend has been observed across SEA markets and is set to continue due to growing consumer preference as well as encouragement by governments.

This white paper aims to present an overview of the current state of SEA's pharmacy retail landscape. It will also recommend key market-shaping factors that operators and brand owners must address in order to deliver a value proposition that demonstrates clear understanding of market and behaviour dynamics unique to the SEA region.

Authors:

Akrim Jantaraprapa, Associate Principal, Strategy and Management Consulting

Rijul Bhardwaj, Associate Principal, Strategy and Management Consulting

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